Bicycle Film Festival
01. Poster Series
02. Main Event/Sub Event Website
03. Stationery System
04. Environment Rendering
05. Process Documentation
Bicycle Film Festival (BFF) is a New York based organization that specializes in celebrating bicycle culture not only through film, but also through music, art and experience. Presently, the BFF has held events in 90 cities worldwide with over 1 million people. My personal interest and years of experience on bicycles led me to work on this project as an identity proposal. Moreover, it’s all about promoting bicycle culture and community in a broader method and stronger voice.
In order to convey a consistent and unique visual language, I designed two distinctive typefaces, Party Standard and Wheel Reel. Each embraces bicycle culture and its influence through a human experience. The range of media application includes: stationery system, promotional posters, web animation and other branded touchpoints.
Instructed by Brad Bartlett.