The Peak Hotel
Brand Identity, Editorial
The Peak Hotel is a hypothetical hotel showcasing Japanese outdoor lifestyle brand Snow Peak, an innovator of outdoor apparel and gear. Guests at the Peak Hotel can experience Snow Peak's products and brand. The Peak Hotel's brand spirit 'Urban Forest' emphasizes the idea of 'camping within the cities. It is an alternative lifestyle for urban residents to explore the beauty of nature as the 'Urban Forest' showcases the meeting of forest and urban living.
Inspired by travelers’ narratives with their journeys, brand deliverables are based on the concept of ‘collection’, as they are collectibles and are included into the welcome kit along with the hotel look book when checked in at the hotel. Print collateral such as stationery, flyers and price tags for products showcase the travelers' journeys as a part of the concept of 'collection'. These collectibles of these individuals' path bring out the spirit of The Peak Hotel's 'Urban Forest’.
Special thanks to Zhiyu Xu for photography curation
01. Bicycle Film Festival